Viacom 18 Motion Pictures and Rakyesh Om Prakash Mehra's much talked about and anticipated film Bhaag Milkha Bhaag has been scheduled for release in July next year. The film, which is a biopic on the life of the 'Flying Sikh' Milkha Singh, features Farhan Akhtar in the lead role.
The shooting of the film which commenced earlier this year in Feb, also stars Sonam Kapoor. An interesting fact to note is that Farhan, who will be seen back on screen after a two year gap, has a very special bond in terms of the film's release date. Hence, the film's release is set to coincide with his earlier film Zindagi Na Milegi Dobara that also released the same week last year.
Shahrukh Khan to endorse Mahagun Group
Shahrukh Khan AKA the King Khan of Bollywood, always had everything going his way. On one hand, while his latest offering Jab Tak Hain Jaan has released to packed houses, on the other, he still continues to be the eternal choice of every brand to be its ambassador.
This time round, he has been made brand ambassador for a real estate development firm called Mahagun Developers. Dhiraj Jain (Director of Mahagun India) said "Great names are built with consistent performances, and Shahrukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag - 'A name that performs'." Meanwhile, SRK said that "Mahagun Group is all set for its next level of growth and future vision with a new contemporary look by launching a brand new identity, fresh modern communication, and starting an association with iconic brand ambassador"
Mahagun Group's contract with SRK is for 1-year tenure.
YRF vindicated in case filed by ADF
The ensuing battle between Ajay Devgn Films (ADF) and Yash Raj Films (YRF) seems to be stretching beyond belief. With both sides claiming that neither of them is wrong the end is nowhere near. For the uninitiated the reason behind this battle royal is the case filed with the Competition Commission by ADF that sates YRF have wrongfully used their clout within the industry to pre book majority screens for their upcoming diwali release Jab Tak Hai Jaan thus hampering the release of Son Of Sardaar.
While on one hand we have ADF claiming that the Competition Tribunal have since upheld the case which was earlier rejected by the Competition Commission, YRF have a different tale to tell. Revealing their side of their ongoing scenario Rafiq Gangjee, Vice President Marketing & Communications at YRF, said, "After the Competition Commission dismissed the complaint filed by Ajay Devgn Films (ADF) on the basis that they were of the opinion that there was no contravention of the Act in this case, the Competition Appellate Tribunal, in a hearing today, also refused to pass any interim order against Yash Raj Films (YRF) on the ground that the complainant had not put forward sufficient facts to establish that YRF had violated the Competition Act.
We completely refute the press release put out by ADF as the Competition Appellate Tribunal did not find any merit in the contention of ADF because the Tribunal was of the view that ADF has totally failed to establish that the agreements entered into by YRF with the single screens cinemas would cause any appreciable adverse effect on competition. It was also noted by the Tribunal that YRF had announced the release of its film on June 27, 2011 with its announcement of the release of its film for Diwali 2012 and commenced booking of single screen theatres in June, July & Aug 2012. On the contra, ADF announced the release of its film only on May 29, 2012 and approached the single screen owners only in October 2012 by which time YRF had taken a lead. It was expressly noted that the number of screens contracted for Jab Tak Hai Jaan, being far less than that of Ek Tha Tiger; prima facie no case of adverse effect on competition, much less appreciable effect on competition, was made out.
In a free competition Ajay Devgn admits that the cine goers will decide the film that they wish to see. With both the films having opened the booking on the same day, the cine goers already seem to have expressed their verdict. Even as we go press with this release, we are being approached by a large number of theatres with offers to screen our film.
Despite several media queries, YRF has maintained a strict media silence while the matter was pending before the competent judicial authorities, deeming it inappropriate to comment on the matter while it was before the judicial authorities. YRF has never desired nor manipulated such publicity.
It is unfortunate that our refusal to comment has led to aspersions being cast on YRF's business practices, which have always been ethical and of the highest standards.
With this matter having been laid to rest for now, we would like to get back to releasing Jab Tak Hai Jaanthis Diwali on November 13. This is the time to celebrate a Yash Chopra Romance, which has traditionally lit up homes worldwide, during this festive season.
And Yash Raj Films' will continue to do so, jab tak hai jaan!"
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